AMP conducts independent Amazon business diagnostics for consumer brands, investors, and professional advisors. We identify profit leakage, operational risk, and growth opportunities, then deliver a prioritized 90-day action plan.
An independent Amazon performance diagnostic for management teams, investors, and trusted advisors.
AMP was founded by Barbara Boschen, an Amazon veteran who spent 20 years in traditional financial planning and analysis before working inside Amazon seller accounts — someone who reads a P&L the way most consultants read a dashboard.
That background is why AMP's diagnostic doesn't stop at fees, or PPC, or any single lever. It's the same discipline applied across the whole business: find what's leaking, find what's never been captured, and put both in terms a CFO, an investor, or an attorney can act on.
— Barbara
Whether you're running the business, advising it, financing it, or about to buy it — start with whichever page answers your question.
What's reviewed, what you receive, how long it takes, and what it costs.
Learn more →Brands, CFOs, 3PLs, investors, agencies, and legal counsel — a different entry point for each.
Learn more →Real diagnostics, anonymized: the situation, the finding, the dollar impact.
Learn more →Referral, co-branded, or embedded — how AMP works alongside firms who already serve these clients.
Learn more →30 minutes on Zoom — we'll go over the business, not just the reports.